I think "organic" (as it currently exists) is a joke... the "standards" have been so perverted & convoluted that the word barely has meaning any more.

BUT... I do have to admit that 99% of the people that I talked to about aquaponics (our city council, the water & utility commission, potential customers, etc) say "Oooh, organic vegetables???"

So, I think there is some dollar/marketing value in being able to claim "organic"... but it's probably less value than the cost of actually being certified as organic.